Blog Content Calendar

Fit & Focused Blog - Monthly Content Plan

Goals

• Grow email list by 20%
• Increase traffic from social media shares by 50%

Target Audience

• Busy professionals trying to maintain a healthy lifestyle

Posting Frequency

• 2 posts per week (Tuesdays and Thursdays)
• Ideal posting times: 7am EST and 6pm EST

Content Calendar

Week 1

• Tues: "5 Healthy Meals You Can Prep in Under 30 Minutes"

  • Listicle post with easy, healthy meal prep ideas
  • Target keywords: healthy meal prep, quick healthy meals
  • Content brief: Intro about benefits of meal prepping; list 5 diverse, easy meal ideas with recipes, photos, and prep tips; conclusion with call-to-action to sign up for email list for more recipes
  • Word count: 1200-1500
  • Optimize for Pinterest and Instagram shares

• Thurs: "The Busy Professional's Guide to Fitting in Fitness"

  • How-to post with tips for making time for exercise
  • Target keywords: workout routine for busy people, lunch break workouts
  • Content brief: Intro about importance of prioritizing fitness; 10 tips for squeezing in workouts (lunch break routine, wake up earlier, HIIT, etc); conclusion with call-to-action to share post
  • Word count: 1500-1800
  • Optimize for Twitter and Facebook shares

Week 2

• Tues: "Fad Diets Debunked: What the Science Really Says"

  • Research-based opinion post exposing myths about fad diets
  • Target keywords: do fad diets work, best diets for weight loss
  • Content brief: Intro about dangers of fad diets; deep dive into 3-4 popular fad diets and what research shows; what to focus on instead for sustainable results; conclusion with email list sign up
  • Word count: 1800-2000
  • Include expert quotes and data visualizations
  • Optimize for search engines and Facebook shares

• Thurs: "10 Simple Food Swaps to Cut Calories Without Sacrificing Flavor"

  • Listicle post with easy food substitutions to reduce calories
  • Target keywords: low calorie food swaps, healthy food substitutes
  • Content brief: Intro about small changes adding up; list 10 swaps with clear comparison of calories saved; conclusion with call-to-action to share
  • Word count: 1200-1500
  • Optimize for Pinterest and Instagram shares

Week 3

• Tues: "How to Stay Healthy While Traveling for Work"

  • How-to post with tips for maintaining diet and fitness on work trips
  • Target keywords: healthy travel tips, staying fit while traveling for work
  • Content brief: Intro about challenges of staying healthy on the road; 8-10 actionable tips (pack snacks, research restaurants, bodyweight workouts, etc); conclusion with business travel packing checklist content upgrade
  • Word count: 1500-1800
  • Optimize for search engines and LinkedIn shares

• Thurs: "The Ultimate Guide to Healthy Office Snacking"

  • Listicle post with nutritious snack ideas for work
  • Target keywords: healthy office snacks, healthy snacks for work
  • Content brief: Intro about dangers of mindless snacking at work; ultimate list of 20+ diverse shelf-stable and fridge-friendly snacks with health benefits; conclusion with call-to-action to sign up for email list
  • Word count: 1800-2000
  • Optimize for search engines and Pinterest shares

Week 4

• Tues: "Lunchtime Workouts: 3 Full-Body Routines You Can Do in 30 Minutes"

  • How-to post with 30-minute workout routines for lunch break
  • Target keywords: quick workouts, lunch break workouts
  • Content brief: Intro about benefits of midday exercise; 3 detailed workouts with exercise descriptions, photos, and modifications; conclusion with gym bag packing checklist content upgrade
  • Word count: 1500-1800
  • Optimize for Pinterest and Instagram shares

• Thurs: "Meal Prep Myths Busted + 5 Must-Know Tips for Success"

  • Myth-busting listicle post teaching meal prep tips
  • Target keywords: meal prep tips, how to meal prep
  • Content brief: Intro about meal prepping made easy; bust 4-5 common meal prep myths; share 5 essential tips for meal prep success; conclusion with call-to-action to download meal prep guide
  • Word count: 1500-1800
  • Optimize for search engines and Facebook shares

Content Optimization Checklist

• Conduct keyword research to finalize target keywords for each post
• Source high-quality stock photos and create custom graphics/charts
• Format posts with clear headings, short paragraphs, bullet points
• Include 1-2 content upgrades (checklists, guides, etc.) to grow email list
• Add 2-3 internal links to other relevant posts
• Include 2-3 external links to high-authority sources
• Optimize meta titles/descriptions, image alt text, and URL slugs
• Create click-worthy social media posts and Pinterest graphics for each post

Additional Content Ideas

• Interviews with registered dietitians or fitness experts
• Case studies of busy professionals who transformed their health
• Seasonal/holiday content (e.g. staying fit during the holidays)
• Round-up posts (e.g. top 10 fitness apps, best healthy food blogs)
• Behind-the-scenes of your own health journey and routines

Let me know if you would like me to elaborate on any part of this content plan or if you have additional content ideas to include. I'm happy to refine this further to ensure it meets your blog goals and audience needs.