Effective Post-Purchase Follow-up Emails

Here is a 4-email post-purchase follow-up series for Sunrise Yoga:

Email 1

Subject: Welcome to Your Yoga Journey, {FirstName}!

Hi {FirstName},

Thank you so much for purchasing our Beginner Yoga Video Course! We're thrilled to support you as you begin exploring the wonderful practice of yoga.

Inside the course, you'll find:

• 10 beginner-friendly yoga classes (30 minutes each)
  
• Detailed instructions on proper alignment and breathing
• Relaxing music and beautiful nature scenery
• Bonus guided meditation sessions

To get the most out of your course, we recommend:

• Setting aside dedicated time to practice 3-4 times per week
• Practicing in a quiet space with a yoga mat
• Listening to your body and going at your own pace
• Staying hydrated before and after your practice

We're here for you every step of the way! Please don't hesitate to reply to this email with any questions.

Namaste,

The Sunrise Yoga Team

Email 2

Subject: Your Yoga Questions Answered

Hi {FirstName},

How is your yoga practice going? We hope you're enjoying the Beginner Yoga Video Course and noticing the benefits of regular practice.

Many new yogis have similar questions, so we thought we'd share answers to some of the most common ones:

• What if I'm not flexible? Yoga will help improve your flexibility over time. Don't force any pose - just breathe and go to your edge.
• When is the best time to practice? Any time that works with your schedule! Many find morning or evening ideal, but consistency is most important.
• Do I need any special equipment? Just a yoga mat and comfortable clothes you can move in. Props like blocks and straps can provide support in some poses.

Remember, yoga is called a "practice" for a reason. Be patient with the process and celebrate the small victories each time you get on the mat.

Let us know what other questions you have!

The Sunrise Yoga Team

Email 3

Subject: Enhance Your Practice with the Right Gear

Hi {FirstName},

As you continue with the Beginner Yoga Video Course, you may be wondering how you can take your practice to the next level. Having the right gear can make a big difference!

Here's what we recommend:

• Yoga Mat - Upgrade to a high-quality mat with good grip and cushioning, like our Sunrise Yoga Premium Mat.

• Yoga Blocks - Blocks provide support and help with alignment in many poses. Try our cork yoga blocks.

• Yoga Strap - A strap allows you to access poses safely while building flexibility. Our 8 ft. yoga strap is a great choice.

As a thank you for being a valued customer, please enjoy 15% off any of the gear above with code BEGINNER15! Offer valid for the next 7 days.

Namaste,

The Sunrise Yoga Team

Email 4

Subject: We'd Love to Hear About Your Yoga Experience!

Hi {FirstName},

Congratulations on completing the Beginner Yoga Video Course! This is a huge milestone to celebrate.

We'd love to hear about your experience with the course. What did you enjoy most? How has yoga impacted your wellbeing?

Would you take a moment to leave a review on our site? Your feedback helps us improve and allows fellow aspiring yogis to find our courses. [Leave a Review]

As a token of our appreciation, please enjoy a 20% discount on any of our other courses, including:

• Intermediate Vinyasa Flow Course
  
• Restorative Yoga for Stress Relief
• Yoga for Back Pain Relief

We look forward to continuing to support your yoga and wellness journey! Don't hesitate to reach out with any questions.

With gratitude,

The Sunrise Yoga Team