Blog Post Tone Checker

Thank you for sharing this draft blog post. While the content touches on some important points about the value of content strategy for startups, the overall tone and style does not align well with our brand's content guidelines. Here are a few key areas to address:

Tone and Voice

The current tone is very casual and conversational, using a lot of slang and informal language (e.g. "ya boy", "straight up KING", "bangin'", "fam"). This does not match our brand's more professional and authoritative voice.

I would recommend dialing back the informality quite a bit. Aim for a friendly but polished tone that still educates and informs the reader. For example, instead of "Hey everyone, it's ya boy Dan here, back again with another fire post!", consider something like:

"Welcome back to the XYZ Blog. In today's post, we'll be discussing the critical importance of developing a content strategy for startups."

Word Choice and Style

In addition to the informal language, there are some stylistic choices that don't fit our content style:

• "mad traffic" - consider "significant traffic"
• "blow up" - consider "substantially grow"
• "sleeping on content" - consider "neglecting content" or "underestimating the value of content"
• "Peace out" - consider a more standard sign-off like "Yours truly," or "Until next time,"

I would avoid using standalone fragments like "Here's the deal:". Aim for complete, properly punctuated sentences.

Formatting and Structure

The list of 5 reasons is a good start, but flesh out each point with a brief explanation or supporting detail. Use a consistent parallel structure for each item.

Add a proper intro and conclusion to give the post a clear beginning, middle and end. The intro should hook the reader and tee up the main topic. The conclusion should summarize the key takeaways.

Positive Feedback

The post does a nice job emphasizing the importance of content and providing tangible reasons why startups should prioritize it. With some polishing to better align the language and style to our brand guidelines, this could be shaped into a strong piece.

The conversational tone, while too informal in places, does help make the advice approachable and engaging. I would maintain elements of that accessible voice, just elevate the word choice and sentence structure.

Please let me know if you have any other questions! I'm happy to take another pass once you've had a chance to revise.