Brand Extension Idea Generator

Nike Brand Extension Ideas for Busy Young Professionals

1. Nike Fit Tech Apparel

• Expand Nike's apparel line with smart garments that have built-in fitness tracking and body measurement sensors
• Allows busy professionals to monitor their activity levels, vitals and fitness progress effortlessly throughout the day
• Garments sync with a Nike app to provide personalized health insights and workout recommendations
• Sleek, professional designs appropriate for the office or going out, while still optimized for performance
• Rationale: Leverages Nike's expertise in athletic apparel and technology to offer a 24/7 fitness solution for time-strapped customers

2. Nike Fuel Delivery Service

• Healthy meal delivery service for busy professionals, optimized for their fitness goals and nutritional needs
• Customize meal plans based on Nike smart apparel body metrics and activity data
• Partner with top chefs to create tasty menu options and snacks for in between meals
• Offer a gamified rewards program where consistent meal plan subscribers can earn exclusive Nike products
• Rationale: Extends Nike's focus on enabling peak performance to include nutrition, allowing them to more holistically support customers' wellness journeys

3. NikeLive Social Fitness Club

• Open Nike-branded fitness clubs that double as work and social spaces for young professionals
• Clubs include gym equipment, group fitness classes, spa/recovery services, and spaces for co-working and socializing
• Members can attend exclusive events like talks from Nike athletes or product launch parties
• Integrate with Nike Fit Tech apparel to track club workouts and earn loyalty perks
• Rationale: Provides a cool, community-driven fitness lifestyle experience that fits into busy schedules, increasing engagement with the Nike brand

4. Nike AR Personal Trainer

• Develop an augmented reality mobile app that acts as a personal trainer for individual and outdoor workouts
• 3D avatars of Nike athletes coach users through workouts, demonstrating proper form and providing motivation
• App suggests personalized workouts based on user's Nike Fit Tech apparel data, location, weather and available time
• Includes a social feature to virtually workout alongside friends or other Nike customers training nearby
• Rationale: Makes personalized training accessible anytime, anywhere, while providing an enhanced experience with virtual Nike athlete interactions

The proposed brand extension ideas aim to help busy young professionals integrate fitness more seamlessly into their work and social lives. By extending into smart apparel, nutrition, fitness clubs and digital training tools, Nike can provide a 360-degree active lifestyle ecosystem. These offerings leverage Nike's core competencies around product innovation, technology, and inspirational marketing to attract a new customer segment, while still feeling authentic to the Nike brand.