Brand Messaging Hierarchy Planner

Vitalife Health Coaching Brand Messaging Hierarchy and Guidelines

Core Brand Message

Vitalife Health Coaching empowers busy professionals to achieve lasting wellness through personalized, holistic coaching that fits your lifestyle.

Messaging Hierarchy

Tagline

Wellness, your way.

Elevator Pitch

At Vitalife Health Coaching, we understand the challenges of maintaining health while juggling a busy career. Our expert coaches partner with you to create a personalized wellness plan that sustainably integrates nutrition, fitness, and mindfulness into your lifestyle. With a supportive, results-driven approach, we empower you to reach your goals and thrive.

Key Benefits

• Personalized coaching tailored to your needs, goals, and lifestyle
• Holistic approach addressing nutrition, physical activity, stress, and sleep
• Sustainable habit and mindset changes for lasting results
• Accountability and support from experienced, caring coaches
• Improved energy, focus, and performance to excel in all areas of life

Proof Points

• 95% of clients reach initial wellness goals within first 3 months
• Average reported energy increase of 50%
• Trusted by top companies and organizations
• Hundreds of client success stories

Brand Voice and Tone

• Supportive, positive, and empowering
• Results-focused yet caring
• Authoritative but approachable
• Concise, professional, and clear
• Avoids unsubstantiated claims or guarantees

Channel-Specific Guidelines

Website

• Emphasize holistic approach and personalization
• Highlight client success stories and coach expertise
• Provide clear calls-to-action to learn more and get started

Email Marketing

• Share quick wellness tips and client success highlights
• Invite to free initial consultation
• Use engaging, concise, scannable content

Social Media

• Post mix of inspiration, education, and Vitalife updates
• Encourage followers to share their wellness wins
• Engage with and repost follower content when appropriate

Print Collateral

• Focus on key benefits and differentiators
• Include testimonials and coach credentials
• Drive to website for more information

Messaging Rollout Plan

1. Conduct team training on new messaging hierarchy and guidelines
2. Update website copy and design to align with messaging
3. Revise core print collateral pieces with new messaging
4. Launch social media and email campaign introducing refreshed brand positioning
5. Provide ongoing reminders and feedback to ensure team is applying messaging consistently

Let me know if you would like me to expand on or refine any part of these brand messaging recommendations for Vitalife Health Coaching. The goal is to create a cohesive messaging system that effectively connects with and motivates your target audience of busy professionals seeking improved wellness.