Example
Input prompt
Branded content brief for a fitness apparel company targeting young moms.
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Athleta Branded Content Campaign Brief
Insight/Hook
Millennial moms juggle countless responsibilities but still make time to prioritize their health and self-care through an active lifestyle. Athleta empowers these women to feel confident, strong and stylish as they strive for wellness amid their hectic daily lives.
Target Audience
- Millennial moms aged 25-40
- Married with young kids
- Household income of $75K+
- Fitness-oriented and health-conscious
- Enjoy an active, on-the-go lifestyle
- Value premium, high-quality athleisure brands
- Seek stylish yet functional workout and casual wear
- Desire a community of like-minded women for support and motivation
Campaign Tagline
Athleta - Empowering Fit Moms on the Move
Content Formats
- Short-form video (Instagram Stories, TikTok)
- Influencer partnerships (Instagram sponsorships)
- Blog posts and articles
- Email newsletter
- In-store events and experiences
Talking Points/Story Angles
- Celebrating the multi-faceted millennial mom and her active lifestyle
- How Athleta's premium styles keep up with her on-the-go routine from gym to errands
- Quick fitness and wellness tips for busy moms
- Inspiring stories of moms overcoming challenges through fitness
- Building a supportive community around the shared joys and struggles of motherhood
- Athleta's commitment to sustainable, ethically-made products
Desired Audience Takeaways
- Athleta understands the unique needs of fit millennial moms and designs products for her lifestyle
- Athleta offers high-quality, stylish and functional apparel that simplifies her active routine
- Athleta is a brand that shares her values and supports her wellness journey
- Feel inspired and empowered to continue prioritizing her health and happiness
Calls-to-Action
- Shop the latest styles for fit moms at Athleta.com
- Share your #FitMomOnTheMove story and tag @Athleta
- Visit your local Athleta store for personalized styling/fitting
- Join the Athleta fitness community on Facebook
Brand Voice/Tone
- Empowering, encouraging, understanding
- Celebrates her strength and resilience
- Authentic, relatable and down-to-earth
- Balances aspirational with accessible
Other Creative Considerations
- Showcase a diverse range of active millennial moms across content
- Highlight real moms and their stories when possible vs. models
- Integrate products naturally into her everyday routine and environments
- Maintain an uplifting, positive tone that acknowledges her challenges
- Provide tangible tips, motivation and support for her wellness goals
