Prompt Library Branded Content Campaign Briefs

Branded Content Campaign Briefs

Branding

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Example

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Branded content brief for a fitness apparel company targeting young moms.
Result from enhanced prompt

Athleta Branded Content Campaign Brief

Insight/Hook

Millennial moms juggle countless responsibilities but still make time to prioritize their health and self-care through an active lifestyle. Athleta empowers these women to feel confident, strong and stylish as they strive for wellness amid their hectic daily lives.

Target Audience

  • Millennial moms aged 25-40
  • Married with young kids
  • Household income of $75K+
  • Fitness-oriented and health-conscious
  • Enjoy an active, on-the-go lifestyle
  • Value premium, high-quality athleisure brands
  • Seek stylish yet functional workout and casual wear
  • Desire a community of like-minded women for support and motivation

Campaign Tagline

Athleta - Empowering Fit Moms on the Move

Content Formats

  • Short-form video (Instagram Stories, TikTok)
  • Influencer partnerships (Instagram sponsorships)
  • Blog posts and articles
  • Email newsletter
  • In-store events and experiences

Talking Points/Story Angles

  • Celebrating the multi-faceted millennial mom and her active lifestyle
  • How Athleta's premium styles keep up with her on-the-go routine from gym to errands
  • Quick fitness and wellness tips for busy moms
  • Inspiring stories of moms overcoming challenges through fitness
  • Building a supportive community around the shared joys and struggles of motherhood
  • Athleta's commitment to sustainable, ethically-made products

Desired Audience Takeaways

  • Athleta understands the unique needs of fit millennial moms and designs products for her lifestyle
  • Athleta offers high-quality, stylish and functional apparel that simplifies her active routine
  • Athleta is a brand that shares her values and supports her wellness journey
  • Feel inspired and empowered to continue prioritizing her health and happiness

Calls-to-Action

  • Shop the latest styles for fit moms at Athleta.com
  • Share your #FitMomOnTheMove story and tag @Athleta
  • Visit your local Athleta store for personalized styling/fitting
  • Join the Athleta fitness community on Facebook

Brand Voice/Tone

  • Empowering, encouraging, understanding
  • Celebrates her strength and resilience
  • Authentic, relatable and down-to-earth
  • Balances aspirational with accessible

Other Creative Considerations

  • Showcase a diverse range of active millennial moms across content
  • Highlight real moms and their stories when possible vs. models
  • Integrate products naturally into her everyday routine and environments
  • Maintain an uplifting, positive tone that acknowledges her challenges
  • Provide tangible tips, motivation and support for her wellness goals