Loom is a leading async video messaging platform that enables users to easily record, share, and collaborate on videos. Founded in 2015, Loom has quickly gained popularity among remote teams and businesses looking to enhance communication and productivity.
Loom provides a suite of video creation and sharing tools, including: - Browser extension and desktop app for recording screen, camera, or both - Editing tools for trimming, drawing, and adding call-to-action buttons - Ability to share videos via link, embed, or integrations with tools like Slack and Gmail - Viewer insights and engagement analytics - Team collaboration features like shared libraries and comments
Loom's key value proposition is simplifying the process of creating and sharing professional-looking videos, without requiring technical skills or additional equipment.
Loom primarily targets remote teams and businesses across industries, with a focus on: - Sales and customer success teams - Marketing and creative teams - Product and engineering teams - HR and recruiting teams - Education and training organizations
Loom positions itself as a solution for enhancing communication, collaboration, and knowledge sharing in remote and hybrid work environments.
Loom offers a freemium pricing model with the following plans: - Starter (free): Up to 25 videos, 5 minutes per video, basic editing - Business ($8/creator/month): Unlimited videos, 45 minutes per video, advanced editing, custom branding, viewer insights - Enterprise (custom pricing): Advanced security, integrations, and support
Loom's pricing is competitive and accessible for teams and businesses of various sizes. The free plan provides a good entry point, while the paid plans offer more advanced features and scalability.
Loom's main competitors in the async video messaging space include:
Other competitors include Soapbox (by Wistia), Vimeo Record, and CloudApp.
Loom differentiates itself through: - Ease of use and simplicity of its tools - Robust free plan that allows users to get started quickly - Focus on async communication and collaboration for remote teams - Integrations with popular productivity and communication tools - Strong brand recognition and user community
To compete effectively against Loom, consider: - Developing more advanced video editing and customization features - Offering deeper integrations with CRM, marketing automation, and other business tools - Providing more granular viewer insights and engagement analytics - Exploring AI-powered features like automatic transcription, translation, and video summarization - Targeting specific verticals or use cases with tailored solutions and messaging - Building a strong brand and user community through content marketing, events, and partnerships
By leveraging its ease of use, integrations, and focus on async communication, Loom has established a strong position in the video messaging market. However, there are opportunities for competitors to differentiate through advanced features, vertical-specific solutions, and targeted marketing efforts.
