| Tactic | Timing | Owner |
|---|---|---|
| Influencer outreach | Month 1, Weeks 1-2 | PR |
| Influencer content | Month 1, Weeks 3-4 | Influencers |
| Social media ads | Month 1, Week 3 - Month 2 | Marketing |
| Blog content | Month 1, Weeks 2-4 | Content |
| Lookbook & UGC | Month 1, Week 4 - Month 2 | Content/Marketing |
| Email campaigns | Month 1, Week 2 - Month 2 | Marketing |
| Paid search | Month 1, Week 3 - Month 2 | Marketing |
| PR outreach | Month 1, Weeks 1-3 | PR |
| Pop-up event | Month 2, Week 1 | Events |
| Gym/studio partnerships | Month 2, Weeks 1-4 | Partnerships |
| Festival sponsorship | Month 2, Week 3 | Partnerships |
| Tactic | Budget |
|---|---|
| Influencer marketing | $10,000 |
| Paid social | $15,000 |
| Content marketing | $5,000 |
| Email marketing | $3,000 |
| Paid search | $10,000 |
| PR | $2,000 |
| Event marketing | $5,000 |
| Total | $50,000 |
With a multi-pronged approach leveraging a mix of digital and experiential tactics, this integrated marketing campaign will build buzz and drive measurable results for the launch of the new eco-friendly athleisure line. By highlighting the unique sustainable features and tapping into the interests of the target millennial audience, the brand can differentiate itself and foster a community of engaged, loyal customers.
