Comprehensive SEO Audit

SEO Audit Report - healthynestnutrition.com

Executive Summary

The SEO audit of https://www.healthynestnutrition.com revealed several areas for optimization to improve organic search performance:

• Improve page titles and meta descriptions to be more compelling and keyword-rich
• Optimize header tag hierarchy and usage throughout the site
• Enhance page load speed and Core Web Vitals
• Ensure full mobile-friendliness and responsiveness
• Target primary keywords more effectively in page content
• Build more high-quality, relevant backlinks to key pages

By implementing the recommendations detailed below, the site can resolve existing SEO issues and be better optimized to rank higher in search results and drive more organic traffic.

On-Page SEO

Page Titles & Meta Descriptions

• Many page titles are too short/generic (e.g. just "Blog") - expand them to include target keywords and be more descriptive
• Some key pages missing meta descriptions - add unique, compelling meta descriptions
• Include primary keyword targets in titles/descriptions where relevant

Header Tags

• Some pages have multiple H1 tags or are missing H1s - ensure each page has one unique H1
• Header tag hierarchy should be better utilized (H1 > H2 > H3 etc.) to organize content
• Include keywords in header tags where appropriate

Content Optimization

• Page content is relatively thin on some key service pages - expand copy to be more comprehensive
• Target primary keywords in page copy, especially in introductory paragraphs
• Add more internal links between relevant pages with optimized anchor text

Technical SEO

Page Speed & Core Web Vitals

• Page load times are slow (4+ seconds) - optimize images, minify code, leverage browser caching
• Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) need improvement per Core Web Vitals report
• Implement AMP versions of key pages to speed up mobile load times

Mobile-Friendliness

• Site is mobile responsive but some elements are too small/close together on smartphone screens
• Ensure tap targets are appropriately sized and spaced apart for mobile usability
• Test site on various devices to check rendering and functionality

Duplicate Content

• No major duplicate content issues found
• Ensure any syndicated blog content is properly canonicalized

Off-Page SEO

Backlink Profile

• Relatively small backlink profile (~50 referring domains) - build more high-quality links
• Some links coming from spammy/low-quality domains - disavow or remove these links
• Focus link building on most important pages (homepage, key services pages, linkable blog posts)

Priority Action Items

1. Optimize all page titles and meta descriptions to be keyword-rich and compelling
2. Improve page load speed and Core Web Vitals sitewide
3. Ensure proper header tag hierarchy and usage on each page
4. Expand thin content on key pages and better optimize for target keywords
5. Implement mobile usability best practices and test thoroughly
6. Build more high-quality, relevant backlinks to priority pages
7. Add internal linking between key pages with optimized anchor text

By focusing on these high-impact action items first, https://www.healthynestnutrition.com/ can make substantial improvements to its organic search presence and performance. Further ongoing SEO maintenance and optimization can build on this foundation.