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Example
Input prompt
Plan a drip campaign to promote my SaaS product to content creators.
Result from enhanced prompt
AI Writing Assistant Software: Free Trial to Paid Conversion Email Drip Campaign
Campaign Objective
Convert free trial users of the AI-powered writing assistant software into paid subscribers by showcasing key features, sharing customer success stories, offering limited-time discounts, and creating urgency to upgrade before the trial expires.
Target Metrics
Free trial to paid conversion rate: 25%
Open rate: 40%
Click-through rate: 10%
Email Sequence
Email 1: Welcome and Getting Started
Goal: Introduce the software, set expectations, and encourage engagement
Key Message: Welcome to the future of writing! Get started with your AI writing assistant.
Call-to-Action: Log in and explore the dashboard
Subject Line Options:
Welcome to [Software Name]: Your AI Writing Assistant!
Get Started with [Software Name] and Unleash Your Writing Potential
[First Name], Your AI-Powered Writing Journey Begins Now!
Content Ideas:
Brief overview of key features and benefits
Getting started guide or video tutorial
Encouragement to explore the software and start writing
Timing: Immediately after signing up for the free trial
Email 2: Showcase Key Features
Goal: Highlight the software's most valuable features and their benefits
Key Message: Discover how [Software Name] can revolutionize your writing process
Call-to-Action: Try out a specific feature
Subject Line Options:
[Software Name]: Write Faster and Smarter with These Powerful Features
Unlock the Secrets to Effortless Writing with [Software Name]
[First Name], Have You Tried These Game-Changing Writing Tools Yet?
Content Ideas:
In-depth look at 2-3 key features (e.g., AI-assisted content generation, grammar and style checking, SEO optimization)
User testimonials or case studies showcasing the impact of these features
Tips for getting the most out of each feature
Timing: 3 days after Email 1
Email 3: Customer Success Story
Goal: Provide social proof and demonstrate the real-world impact of the software
Key Message: See how [Software Name] has transformed the way these customers write
Call-to-Action: Read the full success story on the blog
Subject Line Options:
[Customer Name] Increased Their Writing Output by 200% with [Software Name]
How [Software Name] Helped [Customer Name] Achieve Their Writing Goals
[First Name], Discover the Real-World Impact of AI-Powered Writing
Content Ideas:
Detailed success story featuring a customer similar to the target audience
Specific examples of how the software improved their writing process and results
Link to the full case study on the company blog
Timing: 7 days after Email 2
Email 4: Limited-Time Discount Offer
Goal: Incentivize trial users to upgrade to a paid subscription
Key Message: Upgrade now and save [X]% on your [Software Name] subscription
Call-to-Action: Upgrade to a paid plan using a special promo code
Subject Line Options:
[First Name], Don't Miss Out on [X]% Off [Software Name]!
Your Exclusive [Software Name] Discount Ends Soon - Upgrade Now!
Unlock Premium Writing Features at a Special Price, Just for You
Content Ideas:
Exclusive, limited-time discount offer for trial users
Reminder of the key benefits of upgrading to a paid plan
Testimonial from a customer who upgraded and saw great results
Timing: 14 days after Email 3 (7 days before trial expiration)
Email 5: Trial Expiration Reminder
Goal: Create urgency and encourage users to upgrade before their trial ends
Key Message: Your free trial is almost over - don't lose access to your AI writing assistant!
Call-to-Action: Upgrade to a paid plan before the trial expires
Subject Line Options:
[First Name], Your [Software Name] Trial Ends in 3 Days!
Don't Let Your AI Writing Assistant Slip Away - Upgrade Now!
Last Chance to Keep [Software Name] at Your Fingertips
Content Ideas:
Reminder of when the free trial will expire
Recap of the key features and benefits they'll lose access to
Final call-to-action to upgrade, with a link to the pricing page
Timing: 3 days before trial expiration
Email 6: Last Day of Trial
Goal: Make a final push for conversions on the last day of the trial
Key Message: It's your last chance to upgrade and continue using [Software Name]!
Call-to-Action: Upgrade now before it's too late
Subject Line Options:
[First Name], Your [Software Name] Access Ends at Midnight!
Final Hours: Upgrade to [Software Name] Now or Lose Access Forever
Don't Say Goodbye to Your AI Writing Assistant - Last Chance to Upgrade!
Content Ideas:
Urgent reminder that the trial is ending today
Restate the key benefits of upgrading and what they'll miss out on
Final discount offer or bonus incentive to upgrade
Timing: Morning of the last day of the trial
Audience Segmentation and Personalization
Segment based on user behavior (e.g., feature usage, engagement level)
Personalize subject lines and content based on user data (e.g., name, writing goals, preferred features)
Tailor success stories and case studies to match user segments
Testing and Optimization
A/B test subject lines, calls-to-action, and content variations
Monitor key metrics and adjust the campaign based on performance
Continuously gather user feedback and iterate on the email sequence
