High | | 3.Mobile | 1.Finger |
| | Check | print | 5.Instant
User | | Deposit | Login | Balance
Value | 2.Bill | | |
| Pay | | 8.Account |
| 6.P2P |10.In-app | Alerts |
| Payments | Support | |
| | 4.Budget | | 7.ATM
| | | | Locator
Low | 9.Digital | | |
| Wallet | | |
|------------------------------------------
Low Feasibility High
Based on the prioritization matrix, I recommend prioritizing the following top features:
Instant balance checks (Quick Win): High user value and high feasibility. This core feature enables users to quickly check their account balances, which is a fundamental need in mobile banking.
Fingerprint login (Quick Win): High user value and high feasibility. Providing a secure, convenient authentication method is essential for a banking app. Fingerprint login improves the user experience while maintaining security.
Mobile check deposit (Big Bet): High user value but lower feasibility. The ability to deposit checks through the app is a key feature that adds significant user value. It may require more development effort but is strategically important to include.
Account alerts (Quick Win): High user value and feasibility. Proactive notifications about account activity help users stay informed and secure. Alerts are relatively easy to implement and offer peace of mind.
I recommend deprioritizing or cutting "Digital wallet integration" as it falls into the "Time Sink" quadrant with low user value and low feasibility. The other "Fill-In" features like ATM locator and budgeting tools can be considered for a later phase.
Additional insights: - Prioritize the core banking features that users expect and rely on most frequently first - Look for opportunities to simplify and streamline the user experience - Ensure the app architecture and infrastructure can handle the more complex features - Consider user feedback and competitive research to further validate priorities
By focusing on the Quick Wins and Big Bets, we can deliver an MVP mobile banking app with the most critical features. The prioritization can be refined over time based on user feedback and business goals.