Lean Business Plan Template

Health & Fitness Mobile App Startup Business Plan

Executive Summary

• Startup developing innovative mobile app to help users achieve their health and fitness goals
• Utilizes AI and personalization to create customized workout plans and nutrition guidance
• Targeting health-conscious millennials and busy professionals
• Freemium model with premium subscription tiers and partnerships with gyms/brands
• Seeking $500K seed funding to launch MVP, acquire initial users, and accelerate growth

Product Overview

• Mobile app with AI-powered personalized workout plans and nutrition coaching
• Key features:
  • Customized workout programs based on fitness level, goals, and equipment
  • Nutritional guidance and meal planning tools
  • Integration with wearables and fitness trackers
  • Social features and challenges to boost motivation and accountability
• Unique value proposition: Affordable, personalized fitness coaching in your pocket

Customer Acquisition Strategy

• Launch MVP to initial beta users and gather feedback to iterate
• Focus on App Store Optimization (ASO) and targeted social media ads
• Influencer partnerships with popular fitness YouTubers and Instagrammers
• Referral program incentivizing users to invite friends and family
• Partnerships with gyms and fitness studios to offer app as a value-add service

Monetization Model

• Freemium model with basic features free and premium tiers:
  • Pro: Unlocks advanced AI-features, custom nutrition plans, etc. ($9.99/month)
  • Elite: Adds 1-on-1 access to human personal trainers and dietitians ($49.99/month)
• Affiliate revenue share from recommending relevant products (supplements, gear, etc.)
• Sponsored challenges and brand partnerships for additional revenue streams

12-Month Roadmap

• Month 1-3:
  • Develop and launch MVP to initial beta users
  • Gather user feedback and iterate on core features
  • Implement ASO and begin targeted paid acquisition campaigns
• Month 4-6:
  • Launch premium subscription tiers and referral program
  • Secure initial brand and gym partnerships
  • Expand content library and social features
• Month 7-9:
  • Accelerate user acquisition through influencer partnerships
  • Optimize conversion funnels and subscription pricing
  • Explore new features and revenue streams
• Month 10-12:
  • Reach 50,000 MAU and $25K MRR milestones
  • Prepare for Series A to scale marketing and product development
  • Expand to new geographies and adjacent health/fitness verticals

This lean business plan template provides a focused overview of the core elements of the startup's strategy and plans. Founders can customize this template with more specific details, metrics, and financial projections based on their unique context and vision. The modular structure allows each section to be expanded into more in-depth documentation as needed for fundraising and operational purposes.