Target Audience: Small business owners and entrepreneurs Content Goals: 1. Establish thought leadership in small business marketing strategy 2. Drive leads to agency website
Posting Frequency: 3-4 times per week
This content calendar provides a framework for the first 3 weeks of the 60-day period, focusing on establishing thought leadership and driving website traffic through a mix of informative posts, engagement-driving formats like polls, and lead magnets like checklists.
The remaining 5 weeks would follow a similar structure, diving deeper into specific marketing tactics, case studies, and addressing pain points. Aim to consistently provide value, build trust with the audience, and position the agency as the go-to expert for small business marketing needs.