Here are my suggestions for optimizing the meta title, description, and page content for search engines:
Before: Artisanal Handmade Leather Shoes - Footwear Emporium
After: Handmade Leather Shoes & Boots | Footwear Emporium
Reasoning: - Put main keywords "Handmade Leather Shoes" first - Add "Boots" as a secondary keyword - Remove "Artisanal" to shorten and simplify - Keep brand name for recognition - Length: 49 characters (reduced from 54)
Before: Shop artisanal handmade leather shoes and footwear. Wide selection of boots, loafers, oxfords and more. Premium quality, fair trade. Free shipping over $100.
After: Premium handcrafted leather shoes, boots, loafers & more. Ethically made, built to last. Free U.S. shipping over $100. Shop Footwear Emporium now!
Reasoning: - Lead with main keywords and key product categories - Highlight top benefits: premium quality, ethically made, durability - Mention free shipping offer to entice clicks - Include call-to-action and brand name - Length: 146 characters (reduced from 158)
Hope this helps optimize the page to rank well for relevant searches and attract more qualified shoppers! Let me know if you would like me to elaborate on any of these suggestions.