Product Launch Plan Checklist

Kinderloop Mobile App Launch Plan Checklist

Pre-Launch Planning

• [ ] Define launch goals and success metrics
• [ ] Identify target audience and user personas
• [ ] Conduct competitive analysis
• [ ] Finalize app features and requirements
• [ ] Create project plan and timeline
• [ ] Allocate budget and resources
• [ ] Assemble cross-functional launch team
• [ ] Establish communication and reporting cadence

Development & Testing

• [ ] Design app UI/UX
• [ ] Develop app frontend and backend
• [ ] Integrate with calendar and chat APIs
• [ ] Implement smart scheduling algorithm
• [ ] Conduct unit testing and bug fixing
• [ ] Perform usability testing with beta users
• [ ] Gather and incorporate user feedback
• [ ] Optimize app performance and stability
• [ ] Ensure app security and privacy compliance
• [ ] Submit app to iOS and Android app stores

Marketing & PR

• [ ] Define marketing strategy and channels
• [ ] Create landing page and app store listings
• [ ] Produce demo videos and screenshots
• [ ] Write press release and media kit
• [ ] Reach out to parenting bloggers and influencers
• [ ] Secure media coverage and app reviews
• [ ] Run social media campaigns and ads
• [ ] Partner with schools and parent organizations
• [ ] Distribute promotional codes and free trials
• [ ] Plan launch day events and announcements

Sales Enablement

• [ ] Train sales team on app features and benefits
• [ ] Prepare sales collateral and demo scripts
• [ ] Set up CRM and lead tracking system
• [ ] Define pricing and subscription plans
• [ ] Create onboarding and upgrade flows
• [ ] Integrate with payment processing and billing
• [ ] Develop customer support and success processes

Launch Logistics & Operations

• [ ] Provision server infrastructure and hosting
• [ ] Set up analytics and monitoring tools
  
• [ ] Implement user authentication and account management
• [ ] Test payment processing and subscription billing
• [ ] Prepare customer support channels and FAQs
• [ ] Train support and community management staff
• [ ] Dry run launch day activities and checklists
• [ ] Monitor app store reviews and respond to feedback

Post-Launch Activities

• [ ] Analyze launch day metrics and user feedback
• [ ] Prioritize and address any critical issues
• [ ] Plan post-launch marketing and PR campaigns
• [ ] Engage users with content and community events
• [ ] Gather testimonials and case studies
• [ ] Develop roadmap for app enhancements and new features
• [ ] Optimize user acquisition and conversion funnels
• [ ] Report on success metrics and learnings to stakeholders

Key Dates: - Beta testing complete: July 15 - App store submissions: August 1 - Press release and media outreach: August 15 - Launch day: September 1 - Post-launch review: September 15