Product Onboarding Flow Outline

Millennial-Friendly Mobile Budgeting App Onboarding Flow

1. Welcome Screen

• Engaging, branded graphic that resonates with millennial users
• Brief, compelling value proposition emphasizing ease, automation, and financial empowerment
• Clear call-to-action (CTA) button to start onboarding process

2. Connect Bank Accounts

• Friendly, conversational explanation of how connecting accounts enables key features
• Reassuring message about security, privacy, and user control over data
• Simple, streamlined interface for selecting and securely linking accounts
• Celebratory micro-animation upon successful account connection
• Skippable for users who prefer manual expense tracking

3. Customize Expense Categories

• Brief tutorial showcasing how the app automatically categorizes expenses
• Option to customize category names and colors to personalize the experience
• Interactive prompt to categorize 3-5 sample expenses, with encouraging feedback
• Skippable for users who want to stick with default categories

4. Set Savings Goals

• Inspiring messaging about the power of goal-setting for financial health
• Streamlined flow for setting up a savings goal:
  1. Choose goal type (e.g., emergency fund, down payment, vacation)
  2. Enter goal amount and target date
  3. Select linked account for automatic savings transfers
• Ability to skip or set up goals later

5. Explore Insights & Recommendations

• Engaging carousel showcasing examples of personalized insights and tips
• Opportunity to select topics of interest (e.g., budgeting, debt payoff, investing)
• Low-pressure invitation to sign up for optional push notifications and email digests
• CTA to view first insight or recommendation, with option to skip

6. Onboarding Complete

• Congratulatory message celebrating onboarding completion and welcoming user to the app
• Recap of enabled features and how they support the user's financial goals
• Prompt to explore the app's core features:
  • View automatically categorized expenses
  • Check progress towards savings goals
  • Read first personalized insight
• Option to invite friends and earn rewards for referrals

This onboarding flow is designed to be engaging, informative, and action-oriented while respecting the user's desire for simplicity and control. By progressively revealing key features, providing interactive tutorials, and offering ample opportunities to customize and skip, the flow aims to delight millennial users and encourage adoption of the app's automated expense tracking, goal-setting, and personalized insights.