Product Pitch Deck Outline

EcoWise Pitch Deck Outline

Hook

The future of cleaning is green. EcoWise offers powerful, plant-based cleaning without the plastic or the toxins.

Problem

• Traditional cleaning products contain harsh chemicals that are toxic to people, pets and the environment
• Plastic packaging for cleaning supplies contributes to the global plastics waste crisis
• Eco-conscious consumers lack effective, affordable and sustainable alternatives to legacy brands

Solution

• EcoWise proprietary plant-based formulas clean as well as chemical brands but are non-toxic and biodegradable
• Our packaging is 100% recycled and recyclable, with no single-use plastics
• Refill options and a subscription model make green cleaning convenient and affordable

Product

• All-purpose cleaner, glass cleaner, bathroom cleaner, floor cleaner
• Key ingredients: Coconut-derived surfactants, essential oils, purified water
• 2 oz. concentrate makes 1 gallon of cleaning solution when mixed with water
• Reusable glass spray bottles with silicone sleeves

Market Opportunity

• Eco-friendly cleaning products market projected to reach $27B by 2025 (12% CAGR)
• Target market: Millennial and Gen Z homeowners, particularly women 25-44
• Key trends: Natural ingredients, sustainable packaging, DTC convenience

Go-To-Market Plan

• Launch DTC via Shopify ecommerce site and Amazon marketplace
• Influencer marketing campaign with eco-friendly lifestyle bloggers and YouTubers
• Paid social ads on Facebook and Instagram targeting green consumer segments
• Subscription pricing with "Subscribe & Save" discounts to drive recurring revenue

Team

• Jane Doe, CEO - Former VP Marketing at Method, MBA Harvard Business School
• John Smith, CTO - Chemical engineer, 10 years formulating green cleaning products at Seventh Generation
• Advisory Board includes Dr. Susan Lee, leading expert in green chemistry

Financials

• $250 customer acquisition cost (CAC), $700 customer lifetime value (LTV)
• 65% gross margins, 25% net margins at scale
• Aiming for $5M revenue run rate in Year 1 with 30% MoM growth
• $2M seed round for 20% equity to fund product development, marketing launch, team expansion

Impact & Vision

• EcoWise will eliminate 10 million single-use plastic bottles from landfills and oceans in 5 years
  
• Our mission is to make every home a haven, free of toxic chemicals
• EcoWise is the future of cleaning: Green, powerful, affordable and convenient

Call-to-Action

Seeking mission-aligned investors to join our $2M seed round and help us bring green cleaning to the mainstream. Join the EcoWise revolution!