Product Requirements Document (PRD)

Product Requirements Document

Overview

We will be adding a new feature to our mobile app that allows users to earn rewards points by completing various in-app challenges. These points can then be redeemed for discounts on the app's premium features or for products/services from our partner companies. This feature aims to increase user engagement, retention, and monetization.

Target Users: - Existing app users looking for more value and incentives to use the app regularly - New users who can be attracted by the rewards program

Key Use Cases: 1. User completes an in-app challenge and earns a specified number of rewards points 2. User views their total rewards points balance and available redemption options 3. User redeems their points for a discount on a premium app feature or a partner offer

Goals & Objectives

• Increase daily active users (DAU) by 15% within 3 months of launching the rewards feature
• Improve user retention: increase 30-day retention by 20% within 3 months post-launch
• Drive incremental revenue by increasing premium feature adoption by 10%
• Secure at least 5 compelling partner offers for rewards redemption within 6 months

User Stories

• As an app user, I want to earn rewards points for completing in-app actions so that I feel valued and motivated to use the app more regularly.
• As an app user, I want to easily view my rewards points balance and understand what I can redeem them for at any time.
• As an app user, I want a frictionless experience for redeeming my rewards points for discounts on premium features or partner offers.
• As an app user, I want the rewards program to have compelling and regularly updated redemption options so that I'm incentivized to keep earning points over time.

Functional Requirements

• Implement a system for defining in-app challenges that each earn the user a specified number of rewards points upon completion. Challenges can include actions like:
  • Daily login
  • Completing profile
  • Referring a friend
  • Reaching a usage milestone
  • Engaging with specific app features
• Display the user's current rewards points balance in the app. Update the balance in real-time as the user earns or redeems points.
• Create a rewards store screen in the app where the user can view and redeem their points for available offers:
  • Premium app feature discounts
  • Partner product/service discounts or gift cards
  • Charity donations
• Provide a frictionless points redemption flow, with clear confirmation and error handling.
• Build an admin interface for defining challenges, point values, and redemption offers. Allow admins to set offer quantities and expiration dates.
• Send users push notifications when:
  • They earn rewards points
  • New redemption offers become available
  • A redeemed offer is expiring soon

Non-Functional Requirements

• The rewards feature must load and update quickly, without adding more than 0.5s to average app response times.
• Rewards data must be securely synced across user devices in under 1 minute.
• The rewards system must scale to handle 500,000 point transactions per day.
• Offer redemption errors must be kept under 0.01% of transactions.
• The rewards feature must be intuitively understandable by users of all demographics, with at least a 90% successful completion rate for all flows.

Assumptions

• We will be able to secure a sufficient number of compelling partner offers for the rewards program. The program's success hinges on having desirable redemption options.
• Our app infrastructure can support the additional load from the rewards feature without significant re-architecture.

Out of Scope

• Rewards will be purely virtual points, not blockchain tokens or real-world currency.
• Rewards points cannot currently be transferred or shared between user accounts.
• We will not be building a generalized affiliate tracking system for partner offers as part of this project.

Open Questions

• Do we need to implement any special security or anti-fraud measures for the rewards system?
  • Owner: Security Team
• How will we track reward redemptions and payouts for partner offers?
  • Owner: Business Development Team
• Should rewards points expire after a certain period of inactivity?
  • Owner: Product Management to decide based on user research

Please let me know if you would like me to elaborate on any part of this PRD! I'm happy to refine it further.