This RACI (Responsible, Accountable, Consulted, Informed) matrix template helps clearly define roles and responsibilities for each major workstream and task in a new product launch.
Product Launch Tasks | Product Manager | Engineering Lead | Marketing Manager | Sales Manager | Customer Support Lead | Legal | Exec Sponsor |
---|---|---|---|---|---|---|---|
Finalize product requirements | A | R | C | C | C | I | I |
Technical design & architecture | C | A/R | I | I | C | I | I |
Development & testing | I | A/R | I | I | C | I | I |
Packaging & pricing | A/R | I | R | C | I | C | C |
Sales enablement | I | I | C | A/R | R | I | I |
Marketing content development | C | I | A/R | C | I | C | I |
Legal review | I | I | I | I | I | A/R | I |
Beta customer recruitment | A/R | C | R | R | C | I | I |
Product launch announcement | R | I | A/R | C | I | I | R |
Initial customer support | C | C | I | I | A/R | I | I |
Remember to tailor the specific tasks and roles to your product launch scenario. The Accountable designation should appear only once per row, but any number of Responsible, Consulted and Informed designations can appear.
This matrix should be filled out collaboratively and shared with all stakeholders to ensure clear expectations and smooth launch execution. Refer back to it regularly and update it if responsibilities shift during the course of the launch.