Resume Review and Feedback

Here is my feedback on Sarah Thompson's resume for entry-level marketing coordinator positions in the tech industry:

Summary

• The current objective statement is too generic. Replace it with a compelling summary that highlights 2-3 of Sarah's most relevant skills and experiences for a marketing coordinator role. Focus on what value she can bring to the company.
• Example summary: "Recent marketing graduate with experience in social media campaigns, content creation, and event planning. Seeking to leverage skills in analytics and project management to contribute to marketing efforts at a top tech firm."

Education

• Since Sarah is a recent grad, the Education section should remain at the top, just under the summary.
• Include expected graduation date (month and year).
• List relevant coursework to show knowledge of key marketing concepts.

Skills

• Create a "Skills" section that clearly lists Sarah's technical and soft skills relevant to marketing roles.
• Include specific tools/software she has used like Google Analytics, Hootsuite, Canva, Mailchimp, etc.
• Also list skills like copywriting, social media marketing, basic HTML/CSS, data analysis, etc.

Experience

• Focus on highlighting achievements and impact from the internships, not just day-to-day responsibilities. Use action verbs to start each bullet.
• Quantify results where possible, such as "Grew Instagram following by 20% over 3 months by implementing a new content strategy."
• Tailor the bullet points to emphasize the skills most relevant to marketing coordinator roles, like planning campaigns, tracking metrics, content creation, etc.
• Example strong bullet point: "Analyzed social media metrics using Google Analytics to create weekly reports and provide data-driven recommendations to improve engagement."

Projects

• Since Sarah is an entry-level candidate, adding a "Projects" section could help demonstrate hands-on marketing experience.
• Briefly describe 2-3 relevant projects from coursework or personal initiatives. Focus on outcomes and skills used.
• Example project: "Developed a comprehensive marketing plan for the launch of a new mobile app, including market research, target audience analysis, social media strategy, and budget. Plan was implemented by the company and helped drive 5,000+ downloads in the first month."

Formatting

• Use a clean, modern resume template appropriate for the tech industry. Avoid dense blocks of text.
• Ensure formatting is consistent throughout - same font sizes for headers/bullet points, even spacing, consistent date formatting, etc.
• Keep the resume to 1 page since Sarah is an entry-level candidate. Cut less relevant details as needed.
• Could move Education to the bottom once Sarah gains more work experience.
• Carefully proofread for any spelling, grammar or punctuation errors.

I hope this feedback is helpful for Sarah in improving her resume to stand out for marketing coordinator positions. By crafting an impactful summary, highlighting relevant skills and coursework, quantifying achievements, and ensuring the formatting is polished, Sarah's resume will make a much stronger impression on tech industry hiring managers. Let me know if you would like me to review a revised version of her resume!