Organic Yoga Mat Keyword Research
Based on your online store selling organic, eco-friendly yoga mats and accessories, here is a prioritized list of high-potential keywords to target, along with key metrics and usage tips:
Primary Keywords
organic yoga mat
- Monthly Search Volume: 2,900
- Keyword Difficulty: 27
- CPC: $2.50
- Search Intent: Transactional
- Usage Tips:
- Include in product titles, descriptions, alt tags
- Create a dedicated category page optimized for this keyword
- Use in blog posts comparing organic vs. regular yoga mats
eco friendly yoga mat
- Monthly Search Volume: 1,600
- Keyword Difficulty: 24
- CPC: $1.80
- Search Intent: Transactional
- Usage Tips:
- Incorporate into product descriptions highlighting eco-friendly materials and practices
- Feature in an FAQ section addressing common questions about eco-friendly yoga gear
- Target in social media ads to attract environmentally conscious yogis
sustainable yoga products
- Monthly Search Volume: 1,000
- Keyword Difficulty: 20
- CPC: $1.20
- Search Intent: Informational/Transactional
- Usage Tips:
- Create a "Sustainable Yoga Products" blog category
- Write roundup posts of your top sustainable yoga mats, blocks, straps, etc.
- Optimize ecommerce category pages for this broader keyword
Secondary Keywords
- non toxic yoga mat
- yoga mat natural rubber
- biodegradable yoga mat
- organic cotton yoga bolster
- cork yoga block
- recycled yoga blanket
- eco yoga clothing
- Monthly Search Volume: 500-1,000 each
- Keyword Difficulty: 10-20
- CPC: $0.50-$1.50
- Search Intent: Informational/Transactional
- Usage Tips:
- Incorporate into product titles and descriptions
- Use in blog posts highlighting the benefits and features of these eco-friendly yoga materials
- Include in product roundup lists and "related products" sections
Long-Tail Keywords
- best organic yoga mat for hot yoga
- where to buy eco friendly yoga mats
- most sustainable yoga mat materials
- how to clean an organic yoga mat
- organic yoga mat vs regular yoga mat
- Monthly Search Volume: 100-500 each
- Keyword Difficulty: <10
- CPC: <$1.00
- Search Intent: Informational
- Usage Tips:
- Target these specific phrases in blog post titles and subheadings
- Optimize FAQ pages to rank for common long-tail questions
- Use in voice search optimized content
By strategically targeting this mix of high-volume head terms, product-focused mid-tail keywords, and long-tail question keywords, you can build topical authority and drive qualified organic traffic to your online yoga store.
Focus on creating comprehensive, helpful content that showcases your expertise while naturally incorporating these keywords. Prioritize ecommerce keyword best practices like optimizing product titles, descriptions, images, and category pages. And don't forget technical SEO factors like site speed, mobile-friendliness, and crawlability.
Track your keyword rankings and organic traffic over time and continually optimize based on performance. With a data-driven approach to keyword targeting, you can improve your search visibility, attract more yoga enthusiasts, and grow your email list. Let me know if you have any other questions!