Here is a 4-email winback campaign to re-engage inactive customers who previously purchased fitness apparel and gear:
Subject: We Miss You! 20% Off to Get Back in the Game
Hi [First Name],
Long time no see! We've noticed it's been a while since you treated yourself to some new fitness gear.
At [Store Name], we're committed to supporting you on your fitness journey with high-quality, high-performance activewear and equipment. Designed for optimal comfort and durability, our products help you look and feel your best whether you're at the gym or on the go.
To welcome you back, enjoy 20% off your next order with code COMEBACK20. Rediscover your favorite styles and check out what's new:
[Shop Now] and get back into your groove!
As always, shipping is free on orders over $75 and returns are easy within 30 days. We're here for you!
Cheers, The [Store Name] Team
Timing: Send 90 days after last purchase
Subject: Forgot Something? Your 20% Discount Is Waiting
Hi [First Name],
Your 20% off discount is still available! Use code COMEBACK20 to save on all the gear you need to recommit to your fitness goals.
With [Store Name], you'll be ready for any workout:
Plus, check out our new arrivals for fresh inspiration: [New Arrivals Link]
[Shop Now] and use COMEBACK20 to get 20% off. But hurry - this offer expires soon!
We're here to support your active lifestyle with gear that keeps up with you. Let us know if you have any questions!
To Your Health, [Store Name]
Timing: Send 3-5 days after Email 1 to non-openers and non-purchasers
Subject: Final Hours: 20% Off Ends Tonight!
[First Name], don't miss out on 20% off the fitness gear you love! Today is the last day to save with code COMEBACK20.
Whether you're a yogi, runner, dancer, lifter or all of the above, we've got you covered. Gear up and feel the difference that quality activewear makes in your performance.
[Shop Now] to use your 20% discount before it's gone!
Need help? Have questions about fit or fabrics? Our gear guides are here for you: [Gear Guide 1] [Gear Guide 2] [Gear Guide 3]
Get what you need to get moving again. We look forward to serving you!
Cheers, [Store Name]
Timing: Send morning of day after Email 2 (last day of sale) to non-purchasers
Subject: We're Here When You're Ready
Hi [First Name],
We're sorry we missed you during our 20% off sale! We know life gets busy and your fitness routine can shift over time. Just remember, whenever you're ready to get back into it, we'll be here.
In the meantime, check out our [Blog/Resources] for inspiration and advice on:
You can also follow us on [Social Media Channels] to stay connected. We share exclusive content, offers, and behind-the-scenes peeks.
Remember, your fitness is a lifelong journey. We're honored to be part of it and promise to be here when you need us.
Until next time, keep investing in yourself!
[Store Name]
Timing: Send 3-5 days after sale ends to non-purchasers
