Shopify Product Bundling Suggestions

Strategic Product Bundles for Outdoor Gear Store

Here are some recommended product bundles to increase average order value for your outdoor gear store:

1. The Weekend Warrior Bundle

• Hiking boots
• Backpack (30-50L size)
• 2-person tent
• 2 sleeping bags
• Camping stove
• Headlamp
• First aid kit
• 2 dehydrated meal packs
• Trail mix variety pack

Bundle Price: 15% off individual product prices

Benefits:

• Provides all essential gear needed for a couple's weekend camping trip
• Encourages customers to purchase higher-value items like boots and tent together
• Dehydrated meals and trail mix add-ons increase total sale amount

2. The Day Hiker Essentials Kit

• Hiking boots or trail running shoes
• Small daypack (15-25L)
• Trekking poles
• Hydration pack (2-3L)
• Multi-tool
• Headlamp
• First aid kit
• Assorted energy bars/snacks

Bundle Price: 10% off individual product prices

Benefits:

• Curates necessary items for day hiking excursions
• Trekking pole and hydration pack add-ons boost order size
• Promotes products across multiple categories

3. The Ultralight Backpacker Setup

• Ultralight tent (1-2 person)
• Ultralight sleeping bag
• Ultralight sleeping pad
• Ultralight backpack (40-60L)
• Water filter
• Ultralight stove
• Ultralight cookset
• Dehydrated meals (7-day supply)

Bundle Price: 20% off individual product prices

Benefits:

• Appeals to weight-conscious, long-distance hikers
• High-value bundle with big-ticket ultralight items
• Larger 20% discount incentivizes bigger one-time purchase

4. The Car Camper Upgrade Pack

• Large family tent (6+ person)
• 2 double sleeping bags
• 2 camping chairs
• Large cooler
• 2-burner camping stove
• Campsite lighting (lantern, string lights)
• Hatchet or hammer
• Collapsible water container

Bundle Price: 15% off individual product prices

Benefits:

• Targets customers looking to upgrade their car camping setup
• Includes larger, higher-priced items like family tent and 2-burner stove
• Accessories like chairs, cooler and lighting round out the bundle

These bundles provide logical product groupings at compelling discounts to raise average order values. To maximize effectiveness:

• Prominently feature bundles on homepage, product pages and checkout
• Allow customization where possible (e.g. boot size, sleeping bag temp rating)
• Create bundle-specific lifestyle imagery showing products in use together
• Offer further discounts for multi-bundle purchases
• Use bundles to clear out older inventory by pairing with new products

Let me know if you would like me to brainstorm any additional bundle ideas for specific customer segments or product categories!