Tactics to Expand Your Subscriber List

Here are my top recommendations to help you attract more targeted subscribers and double your email list in the next 6 months:

Optimize Your Current Opt-In Funnel

Improve your lead magnet

• Survey your audience to find out what nutrition and healthy eating topics they most want help with
• Create a new, highly targeted lead magnet that addresses their biggest pain points and desires (e.g. "The Busy Mom's Guide to Meal Planning & Prep")
• Make sure it is instantly accessible, actionable and provides a "quick win"

Revamp your opt-in forms and landing pages

• Craft compelling headlines and copy focused on the key benefits of your lead magnet
• Use strong calls-to-action like "Download Your Free Guide Now"
• Add urgency with limited time offers or countdown timers
• Remove distractions and optimize your pages for conversions
• A/B test different elements to improve opt-in rates

Create New Targeted Lead Magnets

• Develop a library of opt-in offers for different segments of your audience (e.g. vegetarian meal plans, gluten-free recipes, healthy eating on a budget)
• Gate your highest performing blog content and offer content upgrades (checklists, shopping lists, etc.) in exchange for an email
• Create a free email course or challenge related to your paid products to attract buyers

Expand Your Promotion Channels

Grow your social media presence

• Post consistently valuable content on your most active channels
• Engage with your followers and related accounts
• Optimize your profiles with links to your lead magnets
• Run targeted social media ads to your ideal subscribers

Increase partnerships and collaborations

• Reach out to complementary bloggers, influencers or brands for co-promotions
• Offer a "partner swap" where you promote each other's lead magnets
• Sponsor giveaways or contests with partners to tap into their audiences
• Be a guest on relevant podcasts, webinars or live videos

Leverage paid advertising

• Use Facebook or Instagram ads to promote your high-converting lead magnets
• Target lookalike audiences based on your current subscribers
• Experiment with different ad formats, copy and visuals to lower cost-per-lead
• Retarget blog visitors with opt-in offers to bring them back

Engage Your Existing Subscribers

• Send a weekly newsletter packed with valuable tips and resources
• Segment your list based on interests and behaviors to send more relevant content
• Set up automated email sequences to nurture new subscribers
• Regularly clean your list and remove inactive subscribers to maintain high engagement

By implementing these strategies consistently, you should be able to dramatically increase your opt-in rates and attract thousands of new, quality subscribers. Track your key email metrics weekly so you can double down on what's working and adjust what's not. With focused effort, doubling your list in 6 months is definitely achievable. Let me know if you have any other questions!