Target Audience Persona Builder

Here is a detailed persona profile for the target audience for your PowerPlants organic, plant-based protein powders:

Persona Profile: PowerPlants Target Customer

Demographics

• Name: Ashley
• Age: 28
• Gender: Female
• Location: San Francisco, CA
• Income: $85,000/year
• Education: Bachelor's degree in business
• Occupation: Marketing manager at a tech startup

Psychographics

• Health-conscious and strives to maintain a fit, lean physique
• Follows a vegan diet for both ethical and health reasons
• Passionate about sustainability and reducing environmental impact
• Driven and ambitious in her career
• Enjoys staying active with weight training, yoga, hiking and cycling
• Likes trying the latest fitness and wellness trends

Goals & Challenges

• Wants to build lean muscle mass and definition
• Struggles to get enough protein to support muscle growth and recovery on a vegan diet
• Often feels fatigued and sore after workouts
• Doesn't have a lot of time to prepare protein-rich meals with busy work schedule
• Dislikes the taste and texture of many plant-based protein powders

Online & Media Habits

• Heavily uses Instagram and YouTube to follow vegan influencers and fitness personalities for workout tips and nutrition advice
• Listens to health and wellness podcasts during commute
• Reads articles on nutrition science websites to stay informed on latest research
• Searches online for plant-based recipes and product reviews
• Spends lunch break scrolling fitness motivation accounts and interacting with vegan community on Twitter

A Day in the Life

7am: Wakes up and scrolls Instagram while sipping green tea. Sees a post from her favorite vegan bodybuilder about a new plant protein he's using to make gains. Makes a mental note to look into it.

8am: Blends up a PowerPlants protein smoothie with banana, almond milk, and spinach before heading to hot yoga class. Feels energized from the protein boost.

10am: Arrives at the office. Tackles inbox and to-do list fueled by PowerPlants shake. Notices she feels more focused and satiated compared to her usual oatmeal breakfast.

1pm: Lunch meeting with clients at a vegan cafe. Impressed by her knowledge of plant-based nutrition when discussing her diet and workout regimen.

3pm: Hits the gym for a strength training session. Sips on PowerPlants protein while lifting. Push through plateaus with the extra stamina.

7pm: Whips up a vegan grain bowl with tofu for dinner, topped with PowerPlants for a protein punch. Shares a photo of the colorful creation on her food blog Instagram.

9pm: Winds down by reading a chapter of a mindfulness book and sipping PowerPlants blended with warm coconut milk as a soothing bedtime tonic. Drifts off feeling nourished and content.

Quotes

"As a vegan, it's so hard to get enough protein to really see results from my workouts. I've tried so many gross plant protein powders. I need something that actually tastes good and digests well if I'm going to stick with it."

"I care a lot about reducing my carbon footprint, so I love that PowerPlants has eco-friendly packaging and is sustainably sourced. Knowing I'm supporting an ethical company makes me feel good about my purchase."

"With my crazy work schedule, I rely on protein shakes to keep me energized and crush my fitness goals. PowerPlants is so convenient and gives me the nutrition I need to power through my day and conquer my workouts."