Here are some key questions to help build out the ideal customer persona for Healthy Glow Skincare:
Demographics: - What is the specific age range of your target customer? Early 30s to mid 40s? - What is their approximate household income level? Upper middle class? - What types of occupations do they typically have? Professional/white collar jobs? - Where do they tend to live - urban, suburban or rural areas? Coasts or middle America?
Psychographics: - What are their core values and lifestyle priorities? Health, natural living, sustainability? - How would you describe their personality? Sophisticated, discerning, proactive? - What are their interests and hobbies outside of skincare? Yoga, clean eating, travel?
Skincare Goals & Challenges: - What are their primary skincare goals? Reducing fine lines/wrinkles, improving radiance, evening skin tone? - What skin issues or concerns do they most want to address? Dryness, dullness, age spots, loss of firmness? - How does aging skin impact how they feel about their appearance and confidence?
Buying Behaviors: - How much are they typically willing to spend on premium skincare products? - Where do they prefer to purchase skincare - online, high-end retailers, spas? - Whose skincare advice do they trust most? Dermatologists, estheticians, beauty editors, friends? - How much product research do they do before purchasing? Extensive - they want clinical proof.
Attitudes Toward Natural/Organic: - How important is it that their skincare products are natural and organic? Very - it's a top priority. - What natural ingredients appeal to them most? Botanicals, plant-based oils, herbal extracts? - What do they perceive as the key benefits of natural skincare? Gentler on skin, eco-friendly, healthier.
Let me know if you have thoughts on any of these questions and I can start building out the full persona! I'm envisioning an empowered, health-conscious woman who is proactive about caring for her skin and investing in her appearance as she embraces this new life stage.
