Virtual Fitness Challenges: User-created workout challenges gaining traction as people look for motivation and accountability working out at home. Engage by hosting your own challenge.
Gut Health: Emerging science and interest in gut microbiome's impact on overall health and weight. Share evidence-based info and tips related to nutrition for gut health.
Body Neutrality: Concept of accepting one's body without the pressure to love it gaining steam as alternative to body positivity. Discuss the role of body image in fitness, share your perspective.
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Focus on trends that align with your brand and target audience's interests. Monitor relevant hashtags, engage in conversations authentically, and create value-adding content that showcases your unique POV and expertise. Consistency is key to growing your business over time.