Twitter Contest Designer

Athletica's #MyFitJourney Twitter Contest

Contest Name and Hashtag

"My Fit Journey" Twitter Contest Hashtag: #MyFitJourney

Contest Rules and Entry Requirements

1. Follow @AthleticaWear on Twitter
2. Tweet a photo of yourself on your fitness journey, wearing Athletica gear if possible
3. Include a brief caption (max 280 chars) describing your fitness goals and how Athletica helps you reach them
4. Include the hashtag #MyFitJourney in your tweet
5. Profile must be public during the contest period
6. One entry per person, must be 18+ and reside in the US to enter

Prize Details

• Grand Prize (1): $300 Athletica Gift Card + Athletica Swag Pack (water bottle, gym bag, resistance bands)
• Runner-Up Prizes (2): $100 Athletica Gift Card

Contest Mechanics

1. Contest runs for 2 weeks from [start date] to [end date]
2. Participants enter by tweeting per the entry requirements during the contest period
3. After the entry period closes, the Athletica team will select 1 Grand Prize winner and 2 Runner-Up winners based on the following criteria:
   • Alignment with the Athletica brand and #MyFitJourney theme
   • Creativity and authenticity of the entry
   • Quality of the photo
4. Winners will be notified via DM and announced from the @AthleticaWear Twitter account

Promotion Plan

• Announce the contest from @AthleticaWear Twitter account with an eye-catching visual
• Pin the contest announcement tweet to top of profile during contest period
• Tweet daily to promote the contest, showcase entries, and countdown to deadline
• Promote the contest in Instagram Stories with swipe-up link to contest tweet
• Partner with 2-3 relevant fitness influencers to promote the contest to their audiences
• Boost the announcement tweet using Twitter Ads, targeting relevant fitness keywords and hashtags

Key Contest Metrics

• Total contest entries (tweets using #MyFitJourney hashtag)
• Follower growth on @AthleticaWear during the contest period
• Engagement rate on contest-related tweets (likes, replies, retweets)
• Reach and impressions on contest-related tweets
• Referral traffic to Athletica website from contest tweets

By tapping into the passion of the fitness community and inviting them to authentically share their personal journeys, this contest will drive strong engagement and attract new brand followers for Athletica. The hashtag, prizes and promotion plan will generate excitement and visibility to put Athletica on the map as the new activewear brand to watch.