Twitter Growth Strategist

Twitter Growth Strategy for @FitMomLaura

Profile Optimization

Your current profile is on the right track with a clear bio mentioning your target audience (busy moms) and fitness focus. A few suggestions to optimize further:

• Add a call-to-action to your bio linking to your blog or current fitness challenge to drive traffic
• Ensure your profile pic clearly shows your face - people connect better when they can see who you are
• Consider using a cover image that showcases your personality, family, or fitness journey
• Add your location if comfortable to help connect with local moms

Content Strategy

Your tweets show great variety, mixing your own fitness tips and mom life with curated content and engagement. To strengthen your content:

• Share more of your own unique tips and perspective as a busy fit mom - this is what sets you apart
• Do more short how-to video clips demonstrating exercises moms can do at home
• Share your weekly workout plan to give followers a template
• Post motivational quotes and progress pics to inspire your audience
• Ask questions to spark conversation, like "What's your biggest challenge in fitting in workouts as a mom?"
• Create a branded hashtag for your blog/challenges (ex: #FitMomLauraChallenge) and encourage followers to use it

Engagement Tactics

You're doing a good job replying to those who engage with your tweets. To increase engagement further:

• Dedicate 10-15 min 2x per day to scrolling your timeline and engaging with others' tweets
• Search for hashtags used by your target audience (ex: #fitmom #momswhoworkout) and like, reply, RT top tweets
• Join in on relevant Twitter chats to connect with like-minded moms and showcase your expertise
• Tag relevant accounts (ex: mom/parenting blogs, fitness brands) where appropriate to get their attention
• Encourage followers to share their own tips, progress, struggles to create conversation
• Retweet and comment on followers' tweets to show you value engagement

Follower Growth

Focus on organic growth by:

• Following 10-20 new relevant accounts per day (other fit moms, parenting bloggers, fitness resources, etc)
• Engaging consistently with bigger accounts in your niche to get on their radar
• Optimizing your hashtag usage on every tweet (2-3 relevant tags)
• Including "Pls RT" sometimes in tweets when you want more reach
• Promoting your Twitter on other channels (add to your blog, email signature, IG bio, etc)
• Running a contest or giveaway exclusively for your Twitter followers

Metrics to Track

Monitor these metrics monthly to gauge progress:

• Follower growth rate
• Engagement rate (likes, replies, RTs per tweet)
• Profile click-throughs and link clicks (available in Twitter Analytics)
• Referral traffic to your blog from Twitter
• Participants in your challenges coming from Twitter

Adjust your strategy as needed based on what's working best to reach your goals.

Focus on providing unique value, being authentic and engaging, and promoting your account strategically to reach more moms looking to get fit. With consistent effort, you'll be well on your way to growing a vibrant community and achieving your Twitter goals! Let me know if you have any other questions.