Usability Testing Scenario Creator

E-commerce Checkout Usability Test Scenario

Scenario Name:

New Customer Checkout with Coupon Code

User Persona:

Michael, a 35-year-old professional, needs a new dress shirt and tie for an upcoming business event. He recently signed up for the e-commerce clothing site and received a 15% off coupon code for his first purchase.

User Goal:

Successfully purchase a dress shirt and tie combo using the 15% off coupon code.

Context/Setup:

• Michael has already browsed the site and added a dress shirt and tie to his cart
• He is now ready to proceed with the checkout process
• He has the 15% off coupon code from signing up ready to use

Task:

1. Begin the checkout process from the shopping cart page
2. Enter shipping information and select a shipping method
3. Enter billing information
4. Locate the field to enter the coupon code
5. Apply the 15% off coupon code
6. Verify that the discount has been applied to the order total
7. Review and confirm the order details
8. Complete the purchase

Success Criteria:

• Michael can easily navigate through each step of the checkout process
• He can locate the coupon code field without difficulty
• The 15% discount is applied correctly to the order total
• Michael can complete the purchase feeling confident that he received the discount and his order is accurate

Note: This scenario assumes Michael already has a product in his cart and a coupon code on hand. The focus is on testing the usability of the checkout flow and coupon redemption process for a first-time customer.