Partner with eco-conscious celebrities to have them swap their favorite pair of sneakers with our recycled ocean plastic shoes. They post unboxing videos and wear them to high-profile events. Fans can enter to win the celebrity's swapped sneakers by posting about the brand.
Create a traveling, interactive art exhibit featuring massive installations made from ocean plastic. Visitors walk through and learn about the impact of plastic pollution. At the end, they can customize their own pair of our eco-sneakers and share on social media.
Launch a social media contest challenging eco-influencers to style our sneakers in the most creative, environmentally-conscious way possible. Partner with sustainable fashion brands for clothing to complete the looks. Award prizes for the most viral-worthy content.
Host pop-up events in major cities where people can bring their used plastic and have it transformed into a custom pair of our sneakers on the spot. Partner with local artists for unique designs. Share time-lapse videos of the creation process.
Send waterproof boxes containing our sneakers to popular YouTubers and challenge them to unbox and put on the shoes completely underwater. Dramatize how the shoes help protect marine life. Encourage viewers to share their own creative unboxing videos.
Announce that for every 1 ton of ocean plastic recycled into our shoes, we'll donate 100 pairs to environmental charities. Live stream a stunt where 1 ton of plastic is collected and made into shoes in 24 hours with the help of celebrities and influencers.
Release a series of powerful short films showcasing the journey of plastic waste from the ocean to our stylish sneakers. Highlight the positive impact on marine life and coastal communities. Promote with #SneakersWithAStory and encourage user-generated stories.
Commission an up-and-coming eco-conscious rapper to create a viral music video about sustainable fashion and our sneakers. Have them wear outrageous outfits made of recycled materials while rapping about the importance of protecting our oceans. Share behind-the-scenes content.
Launch an AR filter that lets people virtually "try on" our sneakers and then see the ocean plastic waste transform into the shoe right before their eyes. Partner with popular filter creators and award prizes for the most creative pics.
Sponsor a series of barefoot beach soccer tournaments where teams compete to win our sneakers. The catch? The tournaments are played on beaches covered in plastic waste. Partner with environmental groups for beach clean-ups after each event. Share inspiring highlight reels.
