Tesla invites influential truckers and fleet owners to drive the Semi cross-country, capturing and sharing content of their journey. Seed by partnering with trucker influencers and industry publications.
Viral Potential: - Showcases Semi's long range and charging speed vs. diesel trucks - Authentic trucker testimonials and content are highly shareable - Potential for fans to follow and engage with the journey online
Launch a bold recruiting drive offering free Semi truck driving training and six-figure jobs to diesel truckers who switch to Tesla. Promote with eye-catching "Recharge Your Career" truck wraps.
Viral Potential: - Powerful human interest angle of transforming truckers' careers - Visual truck wraps are striking and spark social media shares - Addresses the trucking industry's hiring challenges
Stage a dramatic tug-of-war between the Tesla Semi and popular heavy-duty diesel truck models. Live stream the event and invite truckers to vote for the winner online.
Viral Potential: - Highly visual spectacle that's made for social media sharing - Gamifies the Semi vs. diesel debate and spurs fan engagement - Showcases the Semi's superior torque and towing capacity
Organize a coordinated "takeover" where fleets of Tesla Semis roll up and plug in at truck stops and charging stations nationwide. Share drone footage capturing the scale.
Viral Potential: - Striking visuals of Tesla Semis "taking over" charging infrastructure - Highlights the rapidly growing charging network for electric trucks - Potential for organic local media coverage and social posts
Film authentic reaction videos with truck drivers experiencing the Tesla Semi for the first time. Capture their honest feedback on the cutting-edge features and driving experience.
Viral Potential: - Raw, unfiltered reactions make for compelling video content - Showcases Semi's driver-centric design and superior experience - Seed by partnering with trucking influencers and publications
Select a fleet to put the Tesla Semi through a grueling million mile durability challenge in record time. Share live stats and content from the road.
Viral Potential: - Focuses attention on the Semi's quality, reliability and low maintenance - Real-time updates give fans a reason to keep engaging - Potential to break records generates media interest
Launch a mobile truck driving game where players race to deliver cargo in a Tesla Semi while managing battery charging. Offer real prizes for high scores.
Viral Potential: - Addictive, easy-to-play format is ideal for killing time on the road - In-game Tesla branding and subtle product education - Prize incentives encourage social sharing to climb leaderboards
Host pop-up events at truck stops where drivers can tour the Tesla Semi, meet fellow truckers, enjoy entertainment, and recharge. Share FOMO-inducing event clips on social.
Viral Potential: - Unique experience for truckers generates social media buzz - Helps build grassroots community around Tesla in the trucking world - Potential for major truck stop chains to promote the events
Wrap Tesla Semis with eye-catching graphics about their positive environmental impact and deploy them on high-traffic routes. Share fan photos tagged #GreenFuture.
Viral Potential: - Powerful visuals linking Tesla to the sustainability movement - Organic fan content extends the campaign's reach exponentially - Potential to partner with green influencers and organizations
Produce an episodic docuseries profiling young next generation truckers who are embracing cutting-edge rigs like the Tesla Semi. Share clips on social.
Viral Potential: - Engaging character-driven storytelling hooks viewers - Frames Tesla as the future of trucking to attract young drivers - Potential for trucking schools and organizations to share with students
