Winback Campaign for Inactive Subscribers

Here is my recommendation for a 3-email winback campaign to re-engage your inactive subscribers:

Email 1: We've Missed You!

Subject Line:

[First Name], We've Missed You! Special Offer Inside

Preview Text:

Get back on track with 30% off our top-rated online fitness programs

Body Copy:

Hi [First Name],

We noticed it's been a while since you engaged with [Company Name]. We get it - life as a busy parent is hectic and it's easy to fall off the fitness wagon.

But we're here to help you get back on track and feeling your best! As a valued past customer, we want to extend a special offer:

Get 30% off any of our online fitness courses!

Whether you want to re-start [Course Previously Purchased] or try something new, this is the perfect opportunity to recommit to your health and well-being. Our expert instructors, engaging workouts, and supportive community are ready to welcome you back.

[Customer testimonial/success story to remind them of the benefits]

Don't wait - your discount code WINBACK30 expires in 48 hours. We look forward to seeing you again soon!

[Sign off], [Company Name] Team

Email 2: You're One Click Away From Getting Back on Track

Subject Line:

[First Name] - Your 30% Discount Code Is About to Expire!

Preview Text:

Redeem WINBACK30 now for 30% off our online fitness programs

Body Copy:

Hi [First Name],

Your 30% discount on [Company Name] online fitness courses is expiring soon! We'd hate for you to miss out on this opportunity to get back into a healthy routine on your own schedule.

Click here to enroll now with code WINBACK30

Remember, with our programs you get: - Convenient online workouts you can do anytime, anywhere
- World-class instructors to motivate and guide you - Customizable calendars to fit your busy lifestyle - A supportive community of fellow parents and fitness enthusiasts

Plus, your discount makes it more affordable than ever to invest in yourself. You deserve to prioritize your health and set a great example for your family.

WINBACK30 expires tomorrow at midnight, so don't delay! We're here for you and believe in you. Let's do this together.

[Sign off], [Company Name] Team

Email 3: We're Here Whenever You're Ready

Subject Line:

[First Name], There's Still Time to Get Back Into a Healthy Groove

Preview Text:

No worries if you missed our previous offer - we're here for you whenever you're ready!

Body Copy:

Hi [First Name],

We know life is busy and unpredictable, so no worries at all if you weren't able to take advantage of our previous winback offer. At [Company Name], we're here for you whenever you're ready to prioritize your health and fitness again.

Our online programs are designed with busy parents like you in mind. You can access world-class workouts on your schedule and get the expert guidance and support you need to stay consistent.

While the 30% discount has now expired, as a valued past customer we still want to give you a special incentive to come back:

Enroll in any program in the next 7 days and get a free 1-on-1 goal setting session with a certified trainer.

This is our way of welcoming you back and helping you get set up for success. We know you have what it takes to get back on track and we'll be with you every step of the way.

Remember, a healthy parent means a happier family. Whenever you're ready to make yourself a priority again, we're here.

[Sign off], [Company Name] Team

I hope this winback email series gives you some ideas for re-engaging your inactive subscribers in an empathetic, motivating way with clear calls-to-action and incentives to come back. Let me know if you would like me to modify anything!