Initiation 1.1 Develop project charter 1.2 Identify stakeholders 1.3 Define project scope and objectives 1.4 Create preliminary project plan
Planning
2.1 Conduct market research
2.1.1 Identify target audience
2.1.2 Analyze competitor apps
2.1.3 Gather user requirements
2.2 Define app features and functionality
2.2.1 Create user stories and use cases
2.2.2 Prioritize features for MVP
2.3 Create app design
2.3.1 Develop wireframes and mockups
2.3.2 Create UI/UX design
2.3.3 Develop brand guidelines
2.4 Plan development
2.4.1 Select technology stack
2.4.2 Define system architecture
2.4.3 Create development roadmap
2.5 Plan testing
2.5.1 Define test strategy and plan
2.5.2 Create test cases
2.6 Plan launch and marketing
2.6.1 Develop go-to-market strategy
2.6.2 Create marketing content and assets
2.6.3 Plan app store optimization
2.7 Create detailed project plan
2.7.1 Define tasks, dependencies, and timelines
2.7.2 Allocate resources and budget
Execution
3.1 App development
3.1.1 Set up development environment
3.1.2 Develop frontend components
3.1.2.1 Basket building functionality
3.1.2.2 Customization options
3.1.2.3 Checkout and payment
3.1.3 Develop backend systems
3.1.3.1 Database design and setup
3.1.3.2 Server-side business logic
3.1.3.3 Third-party integrations
3.1.4 Integrate frontend and backend
3.2 App testing
3.2.1 Conduct unit testing
3.2.2 Perform integration testing
3.2.3 Execute user acceptance testing
3.2.4 Perform performance and security testing
3.3 Launch preparations
3.3.1 Develop app store assets
3.3.2 Set up analytics and crash reporting
3.3.3 Perform final testing and bug fixes
Launch 4.1 Submit app to app stores 4.2 Publish marketing website 4.3 Execute marketing campaigns 4.3.1 Social media promotions 4.3.2 Paid advertising 4.3.3 PR and media outreach 4.4 Provide customer support
Post-launch
5.1 Monitor app performance and usage
5.2 Gather and analyze user feedback
5.3 Plan and prioritize future enhancements
5.3.1 Develop product roadmap
5.3.2 Design and develop new features
